In the largely male-dominated online betting industry, a few influential women have risen to the top, becoming key figures and proving that anyone can run the game, man or woman. One such woman is Amy Howe, the current CEO of FanDuel Group, a prominent betting platform in North America. In this article, we detail her journey to the top of the sports betting world, including her achievements and management strategies.
Amy Howe prior to FanDuel
Before joining FanDuel, Howe used to work at Live Nation Entertainment. She held key offices within the organization, culminating in an appointment to Ticketmaster’s Global Chief Operating Officer (COO). She significantly contributed to the digital evolution of Ticketmaste. So much so that, during her time, the platform enjoyed substantial value growth and about 400% more app downloads.
Much earlier in her career, Howe was a partner at McKinsey & Company, where she advised Fortune 500 clients on management strategies and operational matters. Prior to becoming an industry hot-shot, she studied at the the University of Pennsylvania where she earned her Master’s degree in Business Administration from the Wharton School.
Amy Howe and FanDuel
Howe assumed the presidential seat for FanDuel Group in March 2021. At the time, this was a newly created position and placed her right in the company’s core commercial operations. She was eventually elected the company’s CEO, taking over from Matt King. So far, her input has contributed to greater expansion and increased reach of the FanDuel brand. Thanks to her commitment, FanDuel became the first U.S. mobile operator to achieve full-year profitability.
Howe has overseen the successful launch of FanDuel TV and pushed for the inclusion of horse racing into the FanDuel sportsbook for a more fully integrated account. She also helped seal partnership deals with the NFL, MLB, and other pro leagues. That’s why FanDuel regularly offers the best odds on major league games and exclusive match bonuses. Her strategies brought significant development in products and features, the complete gamut of which you can find at the detailed FanDuel review by SportyTrader.
As CEO, she oversees FanDuel’s Sportsbook, Racing, Casino, and Daily Fantasy units as well as FanDuel TV. While occupying this position, Amy has been able to solidify herself as a market leader in the gaming sector.
Awards, recognition, and advocacy within and outside the company
Howe has received several recognition since becoming FanDuel’s CEO. Here are the major ones:
Global Gaming Awards Executive of the Year for 2022
SBC’s CEO of the Year for 2022
Sports Business Journal’s Executive of the Year for 2023
Global Gaming Awards Executive of the Year for 2023
American Gambling Awards C-Suite Executive of the Year for 2024
Under her leadership, FanDuel was crowned 2023 North America’s Sportsbook of the Year and was certified as a great place to work by PR Week Magazine and the Great Place to Work Trust Index.
Howe also advocates for women’s leadership development in the gaming sector. Some of her activities in this role include establishing FanDuel’s Women’s Leadership Development Program, a program that was designed to grow women’s careers within the organization. She’s launched several efforts aimed at promoting diversity, equity and inclusion within the company.
Amy Howe’s role in this industry is a confirmation that there is no limit to what women can achieve in the betting landscape. Her leadership throughout her career, especially at FanDuel, is an inspiration for women looking forward to occupying positions of authority in the betting industry. Her presence alone signifies a major shift for gender equality in the betting scene.
