There is a saying that goes, “A company is nothing without its employees.” Many believe this statement is extremely true, and most CEOs would do well to keep it in mind.
To ensure they can get the best out of their employees, CEOs must ensure they can motivate employees and send the right messages to those who can help the organization achieve their aims. This is where effective communication comes in.
Individuals employed in higher positions must have a hold of the corporate culture to accomplish these objectives. By doing so, they can tailor the way that they speak with their employees. This can lead to the desired results being achieved.
How does company culture influence the way a CEO should communicate?
Corporate culture can be described as the business’s personality. It is often used to describe many different aspects that combine to create the brand’s identity. Elements can include the beliefs, norms, values, and behaviors of a company and how it wants to be viewed.
Having a well-defined and clear corporate culture throughout the organization can be an incredibly effective asset. Employees will have a better understanding of what the business is trying to achieve, meaning they can work toward the company’s aims and strive to get the right results.
Communication is a vital component of corporate culture. Without it being effective, there can be confusion. This can lead to a mixture of results, as the workforce won’t have a collective idea of what they need to be doing. This is where CEOs come in and why they need to be effective with their speech patterns.
What type of communication should CEOs be using to engage with employees?
It wouldn’t be a surprise to learn that many of the world’s top CEOs have undergone some form of public-speaking or language learning programs to ensure they have the right communication skills.
English classes and courses platform Preply conducted a study on the dialogue of a set of top US executives and examined linguistic patterns in order to determine which CEOs consistently showcased remarkable intelligence through their speech. According to the study, leaders like Jeff Bezos and Warren Buffett demonstrate a unique command of language that’s both sophisticated and accessible, often blending technical jargon with relatable phrases.
The study also highlights the impact of inclusive language, particularly the use of “we” and “us.” Tricia Griffith, CEO of Progressive, is known for using collective language that fosters a sense of shared purpose among her team. When CEOs use inclusive pronouns, it reinforces the idea that employees are part of a larger mission and that their contributions are valued. This approach can increase loyalty and engagement, as employees feel they are partners in the company’s journey rather than just bystanders.
How can employee morale and corporate success be achieved from effective communication?
As mentioned at the beginning, “A company is nothing without its employees.” Without workers, a business cannot achieve what it sets out to achieve.
Effective communication from the top-level can help to create a sense of value among the workforce. They will feel that they are contributing and are just as important as the CEO. As a result, this can help to increase employee morale, potentially retaining employees and not having to deal with huge numbers of labor turnover.
Valued workers are also more likely to be more productive and willing to work harder than if they didn’t feel appreciated. A CEO will need to make sure they can effectively communicate how valuable their employees are to the business. If they do not, it can leave individuals feeling alienated, and potentially looking elsewhere for work.
Corporate success is greatly attributed to the effectiveness of the company’s culture. With workers being the fabric of the operation in almost every single industry, its key messages are told and received in the same way throughout the organization. CEOs are responsible for ensuring that this is achieved.
