The nail business has seen an incredible boom over the past few years. It’s now one of the trendiest and most profitable sectors of the beauty industry. So we decided to arm you with the 10 essential facts about the nail business that are going to help you if you’re just starting your nail tech career. Or, it can also be an interesting read for anybody interested in the nail business. Either way, here’s a quick look under the hood!
1. The Nail Industry is Worth Billions
The nail care industry is a global tsunami of money. Plus it keeps growing — steadily growing and will keep expanding. All types of consumer spending connected to regular nail services, hybrid nail appointments, and lots of nail polish bottles keep growing. People are more interested in self-care and personal grooming than ever.
2. Nail Technicians Can Work From Home
That’s the amazing thing about being a nail tech — you can do it on your own, in your own way. Many experts who offer nail care still work from home. They simply see that being freelanced makes the most sense. And we agree with them. In terms of renting the salon, the room, and so on you just pay, pay, and pay without getting so much in return. That is why some nail techs do it from their place of living. Simply because they can choose when to give a treatment service and provide what kind of performance. If you want to learn how to start your own nail business at home — read more.
3. Nail Art is a Massive Trend
Now conducting a regular manicure service to clients is just the beginning. Nail art is a form of self-expression and it has gained worldwide recognition. More and more beauty salons extend their business with nail styling series. In the nail art market, the rules are simple – there are none. From minimalistic plain color styles, through the more complicated 3D-like solutions, decorations, and etudes… Well, there are no bad ideas in nail art. What’s even more important – new trends are always just around the corner. With the help of instant social media like Instagram – nail styling has become one of the major beauty sectors in the industry.
4. The Importance of Nail Health
Sometimes — and don’t deny it — we forget about nail health. I mean, they’re just nails, right? Wrong. Nail health is just as much needed as skin and hair care. Nails have needs and nail technicians should know them well. To make nails satisfied and happy, they need your attention and relaxing nail care treatment jobs. Such treatment, if professional and done correctly can solve many nail problems like fungal disease, ingrown nails, or delicate nails. Well, salons are introducing special regeneration treatments so your nails become stronger and healthier.
5. The Popularity of French Names for Nail Salons
Have you ever passed a nail salon and noticed that most nail salons are named using French words? The French language is associated with sophistication and many people opt for a French-style manicure. People looking for quality nails will find all these things. The heavy emphasis of French culture to set an impression of lavishness has influenced other cultures as well. Women from all around the world search for names with French inventiveness, and there is no limitation to finding French business name ideas as the trend is spread throughout the world. If you’re starting a nail business, you can find some nail business name ideas here.
6. Nail Care Has Cultural Significance
Nail care and beauty traditions have changed from ancient times when individuals would paint their toenails different colors to identify their status. No longer are nail design strategies used to identify wealth and class, but beautification strategies to proclaim individuality and cultural identity.
7. Gel Nails are Here to Stay
The new trend in town. Hello, gel nails! They differ from acrylic nails because they are usually lighter, and are more naturally looking. Gel nails are more flexible than acrylic nails — not to mention they aren’t propous so they promote good health for the natural nail. This is one of the biggest benefits that gel nails have over acrylic nails. Although gel nails are cured under UV light and do take more time to fix, so many people prefer to get their nails completed through gel nail application. More convenient, they say. If you’re ready to try the trend yourself, Polish Pops offers salon-quality gel nail strips that are easy to apply, gentle on your nails, and perfect for achieving that polished look at home.
8. Nail Salons Are Highly Competitive
The nail industry is one of the few industries that has not seen a large shift in cultural traditions. Individuals will always need to have their nails cleaned, and nail services performed. Additionally, there is a steady growth of nail art sparkles, and other decor, and individuals obtaining manicures for special occasions. Many individuals are willing to pay a little extra to get nice designs or glitter put on their nails.
9. Technology is Shaping the Nail Industry
Thanks to modern technology, tools and techniques have changed significantly in the nail industry. Nail salons are increasingly using 3D printers to make completely custom nail designs and artificial nails. Technicians can now create a new set of artificial nails in any shape and size for their clients. Virtual consultations and phone apps such as Booksy make it easy for clients to book an appointment whenever they want and to find the perfect nail technician for their specific needs. All of these technologies paired up with nail services are helping nail businesses tap new markets in the industry and expand the way possible designs are executed for clients.
10. Sustainability is Becoming a Priority
As more people become aware of the environmental impact we have on the planet, we’re starting to see many changes implemented within the nail industry. Eco-friendly nail salons are using products and techniques that decrease the amount of waste used daily at their businesses. Some eco-friendly practices include using non-toxic, vegan, and cruelty-free nail polish brands, organic and all-natural skin care products, and recycling. They’re even using eco-friendly nail-drying machines! Clients are more willing to give their business when salons share the same values. So, the nail shop of the future would be wise to become an environmentally conscious, eco-friendly nail salon.
Conclusion
The nail salon industry is an exciting one that’s always changing and evolving. From nail trends to interesting nail facts, there’s a lot to know and think about in the industry. Keeping up on essential facts could make the industry seem more simple… Get trending with nail art and technology and if later interested in switching from those consumer and nail technician roles to becoming a nail salon owner, there are tons more nails to be filed in the nail industry, so good luck exploring and educating yourself at nail tech schools near you.
