TikTok was launched back in 2016, but it was only in 2018 when the social media platform started making waves outside of Asia.
Today, it’s clear that TikTok is becoming one of the leading social media sites and it looks set to stay.
So, as a business owner, you’ll want to carefully consider whether you should spend time on the platform.
TikTok Provides Businesses with New Opportunities
To discern whether TikTok is a social media site that your business should be on or whether it’s a waste of time, first consider the drawbacks of the big four social media platforms: Facebook, Twitter, Instagram, and LinkedIn.
While each of those sites can still be beneficial for businesses to promote their products or services and reach potential customers, they’re not as lucrative as they used to be for advertising strategies.
That’s because the platforms are saturated with advertisers, so it’s more difficult to get your brand and messaging across.
Therefore, businesses are looking for new social media sites for promotional use, and many are turning to TikTok.
After all, TikTok has built up a solid reputation in a short amount of time but it’s still in the process of establishing itself. So, now is a great time to get on to the social media site.
But you must first ensure that it’s the right platform for your type of business.
By analyzing and understanding the demographics of your customer base and target audience, you can better determine whether TikTok is the right platform for your business.
In short, if you cater to a young audience, you should definitely consider getting onto TikTok. On the other hand, if you’re targeting your products or services to an older clientele, TikTok may not be the right platform for you.
A massive 69% of TikTok users are aged between 13 and 24.
That means the content that works on social media sites like Facebook doesn’t necessarily work well on TikTok, and if your business mainly targets an older audience, you could end up wasting time on TikTok.
But if you sell youthful products like video games and fashion, the site could be ideal for your industry.
Now Is a Good Time to Establish Your Business on TikTok
While it’s true that TikTok has a youthful audience, remember that was once true of Facebook.
Seeing as TikTok is relatively new and in the process of innovation, businesses that cater to older audiences can start building reputations to target customers later down the line as the social media platform grows.
So, establishing your business on TikTok in the current time could help your business to reap benefits in the long run.
Other Advantages of Spending Time on TikTok
There are other advantages of your business spending more time on TikTok.
- It’s an easy platform for building communities when you post the right videos.
- You can use less invasive marketing methods.
- It’s the ideal place for posting authentic user-generated content.
Exploring any new marketing channel is never a waste of time.
But you’ll need to consider your industry, your target audience, and the type of content that your audience likes to digest before you decide that it’s worth spending a lot of time promoting your brand on TikTok.
Do it right, and TikTok could be a very effective marketing avenue.