We look forward to considering some of the technologies reshaping the future of e-commerce that will influence online shopping. New technologies, new customer preferences, and the persistent move from desktop to mobile devices will continue to affect the industry.
Listed below are few technologies reshaping the future of e-commerce
Mobile is King
The future is not mobile; it’s now. In the US alone, 125 million people use and their own smartphones. During the last 6 months, 62% of smartphone users have made an online purchase using their mobile device. That translates to over 75 million shoppers making a purchase using their mobile devices. While the desktop still beats mobile devices as customers use the primary method to make purchases from e-commerce, that won’t last long. Global developments in e-commerce suggest that mobile devices will become a critical piece of technology to buy products and services.
As such, your considerations should be at the forefront for mobile users. App optimization directly affects the ability of your online store to rank in Google. Friendliness for mobile devices is now a significant factor in their ranking algorithm. Clients demand mobile optimization on every company’s platform. In fact, after a bad mobile experience, 40 percent of mobile users would search out a competitor. Over the past few years, mobile optimization has been a growing practice, and 2018 was when mobile became the norm. It is one of the most valuable technologies reshaping the future of e-commerce.
Mobile Apps & E-wallet Technology
Although mobile optimization will be a primary concern for e-commerce companies in the future, that alone is no longer enough. You need the integrated features of mobile wallets. Besides, you should consider getting a mobile app released. One of the leading e-commerce technology developments in 2018 is an inclusive mobile app. They recognize the advantages and added security of using a mobile wallet since so many customers shop online. That means that your mobile customer expects a mobile wallet to be in utilization to finalize a purchase. Adding mobile wallet features can help you improve sales and increase your conversion rate.
App shopping is more convenient for customers and provides you with a more immersive marketing experience. Think of a pop-up shop on your website and your smartphone as a department store. It’s less likely for tourists to your site to shop around. Users prefer to spend more time searching, as apps are more interactive. That means more ads, revenue, and conversion opportunities.
Sign-up services aren’t new. Online subscription services have already affected the e-commerce market (think of Amazon Prime and Netflix). Trends in e-commerce technology show that customized subscription services are going to continue to grow as power players. Subscription services are becoming a popular feature of the digital retail industry, from fashion to entertainment, personal grooming, and even homemade meals. That’s because they satisfy both customers and manufacturers with two relevant retail needs.
First, subscription services generate a reasonably reliable source of revenue for the businesses that offer them. Subscription companies are more able to predict revenues, sales, and profits. Besides, the service’s steady nature offers useful analytics that helps shape future offerings. Second, it fulfills a customer’s need. For some products and services, consumers of subscription services no longer need to shop. Subscriptions take the forecast out of many daily, banal transactions, reduce time-consuming and wasteful shop trips.
Personalized Recommendations and Product Customization
From recommended products and remarketing ads to genuinely customized deals, product customization can grow. The ability to customize goods is also a significant component of the previous trend; services focused on subscription. Customization of goods will continue to evolve as one of the leading trends in e-commerce technology. That’s because it’s easy to use for shoppers, reduces shopping hassles, and meets modern customers’ demanding needs.
The way products and services are personalized also evolving with automation. For instance, Spotify offers a recommended weekly playlist based on the tracks, artists, and other playlists that users engage with and listen to. The product becomes more tailored for that consumer every time a customer uses the service. Many different organizations around the web use the same method.
Augmented Reality, Virtual Reality, and Product Visualization
Product visualization will be one of the leading global e-commerce trends. During the past few years, product visualization has improved drastically. Evolving from small, difficult to view images to multiple images from various angles, zoom capability, images submitted by customers, etc. And with these developments, recent 3D augmented reality, and virtual reality technical advancements are poised to transform the way goods are visualized.
The lack of tactile data is a significant downside to online shopping. Attempting to fill the gap is the future of product visualization. Augmented reality, a technology that, through its mobile device, superimposes digital images on a user’s view of the physical world, is transforming the way customers can visualize goods before they purchase them. In virtual reality, consumers enter an immersive virtual environment with a VR headset and 360-compatible video. It enables customers to experience a product online before making a purchase. These technologies reshaping the future of e-commerce will impact the way consumers make decisions about products and services.
Exciting things are coming shortly for the e-commerce market. Mobile platforms are the future and are more critical than ever for e-commerce. Subscription providers are looking to achieve a more significant proportion of the digital market. The way goods are marketed and shown is about to take a giant leap forward. Ensure your e-commerce site is ready by adapting the technologies reshaping the future of e-commerce.