Digital marketing is actually one of the fastest-growing industries. It’s based digitally and dependent on information systems, placing digital marketing activities at a higher risk of cyberattack than many other sectors. To avoid infringement of your online security, you must ensure that you have protection for your clients, partners, and employees. It can be achieved by investing time and money to secure your digital networks such as your website, social media, payment portals, and to ensure internal systems such as your intranet, email, and records. Cybersecurity is critical in many industries, but digital marketing demands additional effort, due to its direct interaction with consumers and exposure to their financial well-being. If you want to avoid a catastrophe in public relations and the loss of customer confidence that spells disaster for your company, Cybersecurity in Digital Marketing is necessary.
Here are just a few steps you need to take to protect and defend your company from unauthorized access.
Secure Your Website
Protecting your website is extremely important for your digital strategy, as poorly designed websites are easy for hackers and criminals. If your website is hacked, it can result in financial loss, harm to your reputation (the so-called reputational risk), and regulatory fines. Even a minor attack on your website could slow down responses to prevent legitimate customers from accessing all or part of the site. They call this denial of service attacks (DoS), and they actually transfer prospective clients to a competitor — something you never want to happen to. To secure your website, make sure that your plugins and your CMS (content management system) are up to date and upgrade them as soon as a new version is released. A crucial component of most tech product updates revolves around new security measures as their authors try to keep up with the hackers. You may enforce IGA, or two-factor authentication (2FA), which decreases hacking chances by reinforcing security.
Email systems tend to be a favorite method for cybercriminals trying to spread malware or send fake invoices to defraud companies. A single piece of malware, called ransomware, locks all the data behind a paywall, and it can take thousands of dollars before the attackers release their data. To protect your firm from email attacks, the first defense is training so that workers can identify fake emails and recognize not to click on the links found in those emails. Next, encourage employees to use complicated passwords to prevent hackers from intruding using software designed to guess passwords via a brute force attack. And finally, ask workers to update their passwords.
Protecting Social Media
Users sometimes forget cybersecurity is so important to manage your social media accounts. Despite progress from major social media companies, social media accounts are quickly compromised and severely damage your brand and reputation. Secure your social media accounts in the same manner that your website or email systems would. Ensure you have protected passwords, limit access only to those who need it, and allow authentication by two factors.
Protect Your IT Systems
Are you aware that the average downtime from a ransomware attack is 33 working hours? Your internal IT systems are a massive target for attackers because if they can reach your local network, PCs, or servers, cybercriminals can not only steal data but also wreak havoc on business operations and have a severe impact. Secure such valuable assets with strong passwords that regularly alter and enable a VPN (Virtual Private Network) to frustrate would-be hackers even more.