In the digital era, all types of firms and businesses must have a professional website to represent them to be able to survive and compete in the market. Law firms are not an exception, as, in order for them to attract clients, they should have an online presence. However, these websites should be appealing and functioning well. Law firms’ websites allow their target clients to have a beneficial user experience, help in building credibility, provide legal access for a wide range of potential clients, allow firms to consolidate all their resources in just one place, and help firms engage with their target clients. Having a website is not enough to expand your reach, as you need to boost your website’s visibility to attract more clients. Read on to learn how to boost your law firm’s website visibility with these expert-recommended tips.
Determine Your Keywords
Your firm’s keywords are the words your potential clients use to find your website. Therefore, the first step in making your website more visible and expanding your reach to more prospective clients is to identify those keywords so that they become specific to your website. There are many tools out there that would help you in tracking and identifying the words people use to find your law firm. Keywords have two types: long-tail and short-tail keywords. The first type of keywords is a group of words that are used by people that clarifies their need or intent, personal injury lawyers in Texas, for example. On the other hand, the second type consists of generic and short keywords, like ‘ injury lawyers’, where the searcher can find your firm or another law firm’s website. Although short-tail keywords are not specific like long-tail keywords, both types are important and needed when creating an SEO strategy for your firm.
Place the Keywords All Over Your Website
After determining your keywords, you need to incorporate them throughout the firm’s website. However, there should be a strategy behind the keywords placements. Otherwise, they won’t be identified inside the engine algorithm. The best ways to place your keywords are in headlines and titles, images, and meta descriptions that provide a brief about your website.
Do not Overuse Keywords
If you don’t want to get penalized and want your website to look credible, avoid overusing your keywords, as the website will appear fishy, and search engines can penalize your firm if they sense that your keywords are repeated in a fishy manner, or they are not relevant to your content. Search engines can easily knock the ranking factors for lawyer services on your website. Therefore, you have to avoid keyword stuffing. Always remember that it is not about how many times the words are repeated, and there should be an efficient strategy created by the SEO.
Add Fresh Content
Creating a blog for your law firm is a great way to incorporate your keywords and increase your visibility. You don’t even have to post many articles, as twice a week is more than enough! You don’t have to expend energy, brain cells, or the little time that you have on trying to find interesting legal topics that would attract more clients. You can post articles that talk about common issues and inquiries frequently made by your clients. Moreover, common concerns can save your time by providing a lot of information, so you don’t have to keep answering the same frequently asked questions over and over.
Adding reviews is one of the most effective ways to increase your firm’s visibility in different search engines. Prospective clients always look for online reviews on law firms, as testimonials and reviews are the digital era’s word of mouth. Reading about a real persons’ experiences with different law firms helps people find a trusted firm that can be relied on. When you utilize reviews on your website, more clients will be drawn to your firm, especially if there are many positive reviews.
Creating a website for your firm that answers all your prospective clients’ inquiries and concerns 24/7 is a great way to grow and expand your reach to more clients. However, the website’s visibility in search engines is also a major factor in its success. There are many methods that can help you rank high in search engines like, identifying your keywords that potential clients type when trying to find you, placing those keywords strategically and not randomly on your website, staying away from repeating the same words over and over again(as this is called keyword stuffing and will not only lower your rank on search engines but might also result in penalizing you), creating a blog with fresh, relevant, and valuable content, and incorporating reviews. Online presence is key to the success of any firm, and that is why you must plan every step of your SEO journey.