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The CEO Views > Blog > Magazine > CallApp: Advanced analytics enhancing communication experiences
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CallApp: Advanced analytics enhancing communication experiences

CEO
Last updated: 2020/08/07 at 4:52 AM
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CallApp is transforming the mobile communication experience with Universal Caller ID & Communication ID, Smart Spam Filter and Call Blocking, High-Quality Call Recording, Enhanced Dialer and Social Contact Book. We are a mobile platform that combines all the data from over 70 different information sources including social networks and communication apps in an easy-to-use App that enriches the communication experience. In simple terms, it allows any person to manage or record their calls for free with the highest quality. CallApp is currently the largest Caller ID service in the market with over 3 billion mobile and business numbers.

The CallApp Platform connects each phone to its universal social contact book of over 3 billion phone numbers using algorithms to correctly identify people and businesses. The CallApp community defends each other by reporting spam calls, so these reported numbers are instantly blocked for other users. CallApp doesn’t stop here for its key features we recently released the most advanced and highest quality Call Recorder on the market for free within our app. But what about all of those numbers from your messaging apps? CallApp has a solution for this called CallApp Plus. We have created a way for CallApp to recognize any number that goes through your messaging apps. Now you can put a name, profile, and context to those nameless numbers. Some other features CallApp has are comprehensive profiles for each user, advanced reminders, the ability to share contact details, fun birthday reminders, and much more.

The great thing about CallApp is that we’re not a team of just average developers. The leads of our Research and Development team have all had lead roles in their country’s Special Intelligence Technology Units. We didn’t just take an open source Caller ID & Call Blocking code someone already created. Instead we took smart data to create proprietary algorithms which are now the backbone of CallApp. We didn’t stop there either what makes our application so great is that our users are actively helping in blocking calls and tagging spammers.
We believe we have truly helped revolutionize the communication experience. If anything, we have helped further mobile technology and have established ourselves as a strong leader in the Industry. We see ourselves as pioneers in making mobile communication as it should be in this new era of innovation we currently live in. Here at CallApp, we started as just Caller ID, but have been able to tap in and greatly expand into the vast communication categories including contacts, spam blocking, call recording, social dialer, amongst others. Our dedicated team is endlessly working on way to increase the UX and value for each user.

Just like with any company, regardless of the size, we need to be changing and adapting to fit our users’ needs. Everything we do here at CallApp can be measured, we don’t rely on ideas that we think “are good ideas”. We are constantly A/B testing, which helps us improve in every aspect. With A/B testing, we know exactly what our users want and when they want it.

The most important thing we have learned on this journey is that good ideas don’t necessarily equal successful ideas. Everything we do here is tracked thanks to advanced analytics programs. This has helped us realize that not every idea we have will perform well. When the idea isn’t performing, we accept this and try to figure out how to improve it. When the idea is performing, we don’t just let it sit idle, we develop ways to make it even stronger. We don’t have nearly 40 Million Users just by a fluke, everything we do here is deeply planned and carefully implemented.

Companies today just want to be “successful”. But what is the definition of being successful? For us, we will define success once we have engraved in history that we are the ultimate call management solution for all your smartphone needs. We don’t want to be seen as the best Caller ID service, but as a company who has revolutionized and changed the way that people communicate with each other.

CallApp is currently the most liked Caller ID app in the world. We greatly appreciate our over 40 million users and our community as a whole. We cherish their continuous support, without them we would not be where we are today. When we take a step back and look at the bigger picture, we see ourselves as just getting started. The amount of innovation we are preparing to be released in the next upcoming quarters is going to be industry changing. The communication industry has room for infinite growth and we see ourselves as a company who will pave the future of it.

CEO January 25, 2019
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