Gone are the days when link-building strategies used to focus on quantity instead of quality.
Today, it is all about building strategies that bring your website on the first page of the search engine results without compromising its credibility rate.
But why is it even necessary?
For those who don’t know, link building takes up a huge space in every website’s SEO plan. As mentioned before, it determines your website’s ranking and builds your online presence.
In simple words, the more high-quality, trustworthy, and authoritative sites are linking back to your website, the higher your website’s pages and blog posts will rank on the search engines.
Not only this, but the links to your website also attract search engine crawlers and increase online traffic.
So, without any further ado, let’s dive right in and talk about some link-building strategies you can take advantage of. Don’t forget to take notes as they would come in handy for a very long time.
- ALWAYS opt for strategic and authentic guest blogging
According to a recent survey, many people are under the impression that guest blogging is dead. And they can’t be more wrong about it.
But if you want to reap the long-term benefits, it is highly recommended that you opt for strategic and authentic guest blogging.
This means that you don’t want to publish anything in the name of your website that isn’t relevant to your niche and has no credibility.
You need to make sure that you publish quality guest posts with unique and interesting content that attracts your audience and is authoritative in nature.
Once you get hold of it, you’ll realize a sudden boost in your traffic, ranking, and best of qualified leads. All in all, the idea here is to add value to your site by improving its credibility rate.
- Don’t underestimate the power of infographics
Believe it or not, infographics can actually play a vital role in your link-building strategy.
Not only this, but infographics can help you increase your website’s traffic by up to 12%
And one of the best parts of incorporating infographics in your link-building procedure is that they have the ability to generate organic traffic with quality links to your blog without having to ask for them. Woah! That’s something every digital marketing expert would want to learn.
See, if you end up creating an infographic that outlines a trending topic, contains data visualizations, and, most importantly, is relevant to your niche, they will be able to entice your target audience.
Apart from this, you can also elevate the credibility of your infographics by using some helpful stats.
- Do not forget about social media
Let’s be honest, social media networks have revolutionized the marketing industry.
In fact, it wouldn’t be wrong to say that social media is actually a boon for all the busy marketers out there.
And you can use social media to your advantage and kickstart your link-building plan.
All you need to do is share your latest posts, updates, and images on your website’s social media accounts.
This way, you’ll be able to boost engagement for your website, even if you are doing it for the first time.
Eventually, your brand will start coming into the limelight, and your best posts will get recognition like never before.
- Use resource links only from trusted sites
You’ll be surprised to know that a resource acts as a guide you create or compile for your target audience. And it is really important for you to opt for resource links for trusted sites.
You can choose trustworthy sites such as HuffPost, Forbes, NYTimes, or any other relevant authoritative website.
According to the digital marketing experts at OutreachMonks, this way, you’ll be able to add credibility to your blogs and establish a certain level of trust for your target audience. And that’s something that’s really important in the online world.
- Start creating link-building roundups
It is needless to say that in order to get the right and quality links, you need to keep in mind that you must also start linking out to other useful blog posts as well.
In fact, according to industry experts, link roundups are actually one of the best ways to take your link-building strategy a notch higher. For this, all you would need to do is start creating a list of blog posts that are relevant to your niche and are by other bloggers.
Once you are done with that, start linking back to their post, and there’s a good chance that they would also reciprocate by linking to your resource page. Hence, generating quality links.
In the end,
If done right, link building strategy can prove advantageous for your website tremendously. So, use the tips mentioned above and start building credibility for your website through a functional link-building plan.