Sign In
Small logos Small logos
  • Home
  • Technology
    Artificial Intelligence
    Big Data
    Block Chain
    BYOD
    Cloud
    Cyber Security
    Data Center
    Digital Transformation
    Enterprise Mobility
    Enterprise Software
    IOT
    IT Services
  • Platforms
    The New Google Algorithm Update for 2021
    Google algorithm update for 2021
    Google

    Google is continuously making improvements to its algorithm and how websites are ranked on its organic search results page. This…

    5 Min Read
    Oracle Cloud Platform Now Validated for India Stack
    Service-Partner-Horizontal
    Oracle

    ORACLE OPENWORLD — Oracle today announced that the Oracle Cloud Platform has been validated to develop applications using India Stack…

    3 Min Read
    Oracle and AT&T Enter into Strategic Agreement
    Oracle

    Oracle today announced that AT&T signed an agreement to move thousands of its large scale internal databases to Oracle’s Cloud…

    3 Min Read
    IBM and Andrés Cepeda introduce First ‘Cognitive Music’ Project in Latin America
    IBM-Watson
    IBM

    IBM (NYSE: IBM) and Grammy-winning Colombian singer, songwriter and producer Andrés Cepeda will partner to collaboratively compose the artist’s next…

    3 Min Read
    Alpine Consulting Launches New eCommerce Website for Dana Rebecca
    IBM

    The new website will provide clients with the ability to more easily browse the latest innovations and designs in the…

    2 Min Read
    Check out more:
    • Google
    • HP
    • IBM
    • Oracle
  • Industry
    Banking & Insurance
    Biotech
    Construction
    Education
    Financial Services
    Healthcare
    Manufacturing
    Mining
    Public Sector
    Retail
    Telecom
    Utilities
  • Functions
    RISMA Systems: A Comprehensive Approach to Governance, Risk and Compliance
    Risma Systems
    ENTREPRENEUR VIEWSGDPR

    RISMA Systems was founded in 2014 by Lars Nybro Munksgaard, who initially developed a system that helped accountants and lawyers…

    9 Min Read
    Happiest Minds: A “Privacy by Design” approach is key to creating GDPR compliant businesses
    Happiest-Minds
    GDPR

    We are currently living in two different worlds – the digital world and the physical one. One day the twain…

    8 Min Read
    Gemserv: GDPR 2020 and Beyond
    Gemserv
    GDPR

    As a professional services business operating in a world driven by data and technology, Gemserv like many businesses,  finds itself…

    9 Min Read
    ECCENCA:GDPR IS STILL AN UNTAMED ANIMAL
    GDPR

    Enterprises often restrict their privacy management strategy to customer data only. Though it is the personal data of employees, spread…

    6 Min Read
    Boldon James: HOW ENTERPRISES CAN MITIGATE THE GROWING THREATS OF DATA
    GDPR

    As we fast approach the second anniversary of the implementation of GDPR, the impact it has had on businesses and…

    8 Min Read
    Check out more:
    • GDPR
  • Magazines
  • Entrepreneurs Views
  • Editor’s Bucket
  • Press Release
  • Micro Blog
Reading: 3 Ways to Better Understand Clients in Digital Transformation
Share
The CEO Views
Aa
  • Home
  • Magazines
  • Enterpreneurs Views
  • Editor’s Bucket
  • Press Release
  • Micro Blog
Search
  • Home
  • Technology
    • Artificial Intelligence
    • Big Data
    • Block Chain
    • BYOD
    • Cloud
    • Cyber Security
    • Data Center
    • Digital Transformation
    • Enterprise Mobility
    • Enterprise Software
    • IOT
    • IT Services
  • Platforms
    • Google
    • HP
    • IBM
    • Oracle
  • Industry
    • Banking & Insurance
    • Biotech
    • Construction
    • Education
    • Financial Services
    • Healthcare
    • Manufacturing
    • Mining
    • Public Sector
    • Retail
    • Telecom
    • Utilities
  • Functions
    • GDPR
  • Magazines
  • Entrepreneurs View
  • Editor’s Bucket
  • Press Release
  • Micro Blog
Follow US
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.
The CEO Views > Blog > Technology > Digital Transformation > 3 Ways to Better Understand Clients in Digital Transformation
Digital Transformation

3 Ways to Better Understand Clients in Digital Transformation

CEO
Last updated: 2022/10/13 at 2:56 PM
CEO
Share
3 Ways to Better Understand Clients in Digital Transformation
SHARE

Many leaders have long been thinking about digital transformation as driven by emerging technology. It has become apparent that consumers drive it. First of all, being digital requires knowing how their customers want to interact with the brand. Business leaders need to hear from their customers as they adapt to a post-COVID world. They should strategically rethink the needs of their customers may and how their business addresses those needs. This approach will be vital to long-term success long after the pandemic persists. 

Digital Transformation: The new client that is digitally conscious

Mobile apps, smartphones, machine learning, and artificial intelligence have allowed customers to get what they want and when they want it. This has led to an alteration in customer expectations and created a new type of customer. It has reshaped the way business is done in particular industries. These changes have immensely impacted the retail and healthcare sectors. Before the pandemic, for instance, almost all retail outlets were dependent on direct interaction with consumers. However, retailers had to reimagine consumer relationships by offering a digital experience that aligns with their expectations to remain viable in the COVID world.

Previously, it was usually seen as an “addition” to in-store interaction if a retailer had an online aspect to their business model; now, it’s a requirement. Many retailers have implemented new digital touchpoints to emphasize online sales platforms, such as mobile apps. Telehealth refers to the same move. Many features of an in-office visit are now carried out via video conferencing. This technology has been around for years. It was slow to be embraced by many healthcare professionals for numerous reasons, especially a lack of infrastructure and insufficient reimbursement. 

However, the need to reduce risk and protect frontline healthcare staff has now generated an industry-wide move towards virtual treatment. It is likely to continue long after the pandemic fades away. 

Three ways of rethinking the needs of your customers 

As the world shifts, consumer expectations and behaviors are continually changing. It is necessary to take the time to actively ensure that you are in touch with what your customer wants. 

Here are three methods to utilize while evaluating customers’ needs:

  • Start with Empathy

Empathizing helps business leaders develop a deep understanding of the issues as the first phase in the design thinking process. Business leaders need to step outside their reference frame. They should take the time to understand their clients before developing a product that stands out in the market. 

Empathizing requires that you observe your target customers and engage with them. You need to experience their physical environment, know their challenges, and discover their unexpressed needs to understand their digital behavior fully. Practicing empathy and adapting your customers’ perspective will allow you to think above and beyond the assumptions and more accurately extrapolate customer needs. 

  • Track Real-Time Usage Metrics

In their sales cycle, business leaders should track more than just the location of a customer. Most importantly, if a customer finds value in its offering, leaders need to measure and understand. The best method to do that is to visualize how clients use the digital touchpoints of your business. Which actions do they take, and which actions do they not take? 

For example, if you have introduced an e-commerce option to your website, tracking the bounce rate and identifying why customers are dropping off is essential. Follow the sessions and session lengths if you have introduced a mobile app. These insights will help understand how to use technology for the customers and guide future digital transformation strategies. 

  • Ask for Feedback

Asking them is the best way to find out the requirements of the client. When you value direct customer feedback, you develop an opportunity to improve the experience of your company. Offer clients multiple opportunities through reviews, surveys, direct social media messages, or other means to send you direct feedback. Besides, to see what your customers are saying about your business, monitor social media for any mentions and comments. Immediate feedback is the most acceptable way to determine how your overall digital experience can be immediately enhanced. 

Bonus: Never stop listening to the customers

Once you have taken the time to assess your users’ needs and rethink how your company can meet those needs. Then you can realize the technology that will drive your successful digital transformation. Keep in mind that your goal is to find the tool that will solve your customers’ problems. It is not necessary to tap the latest tech trend. That’s the only way to transform successfully. 

Listening is the most essential thing that you can do. Only then will you be able to evaluate efficiently whether your current offers will satisfy changing customer needs. You can also know whether it is time to make changes. 

CEO March 5, 2021
Share this Article
Facebook Twitter LinkedIn Email Copy Link
Previous Article 12 Forecasts for most effective IOT Devices of 2021 12 Forecasts for Most Effective IOT Devices of 2021
Next Article How to Build an API Strategy for Enterprise How to Build an API Strategy for Enterprise?
Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

How IT Services are Beneficial for Businesses?

A Managed Service Provider (MSP) is an entity that manages…

August 14, 2020
Micro Blog
What Is the Significance of Internet Safety Education in a Hyperconnected World?

Although we are born with smartphones in our hands and spend most…

5 Min Read
Legal Requirements Needed to Start a Business
Micro Blog
The Legal Requirements Needed to Start a Business: An Essential Guide

The decision to start a new business comes with a lot of…

6 Min Read
Technological Investment
Micro Blog
7 Important Technological Investments Every Business Should Make

Technology has revolutionized the business world. Nowadays, companies must invest in the…

7 Min Read
Increase Engagement and Conversion
Micro Blog
How to Increase Engagement and Conversion as a Business Owner

When trying to get the attention of your target demographic, the digital…

4 Min Read

Eight Things You Need If You’re Going To Invest In Cryptocurrency

Cryptocurrencies like Bitcoin and Ethereum present…

September 29, 2023

Finding the Best Usenet Search Product: Your Ultimate Guide

In the vast realm of the…

September 29, 2023

What Is the Significance of Internet Safety Education in a Hyperconnected World?

Although we are born with smartphones…

September 29, 2023

Skybridge Americas: Revolutionizing Customer Service With Talent and IT Innovation

Investing in customer experience has proven…

September 18, 2023

You Might Also Like

Mobile Phones - A Vital Piece of Evidence in an Investigation Case
Digital Transformation

Mobile Phones – A Vital Piece of Evidence in an Investigation Case

Mobile phones, tablets, and smartphones have become a vital source of current society. It works for both personal and professional…

4 Min Read
Guide to AR and VR
Digital Transformation

The Ultimate Business Guide to AR and VR: Everything You Need to Know

Augmented reality (AR) and virtual reality (VR) are Important for businesses today. They are Impacting different business aspects and changing…

8 Min Read
Accessibility Impact on the Development of Technologies
Digital Transformation

Accessibility Impact on the Development of Technologies

According to the World Health Organization, there are over 1 billion people who have a disability. That's one in every…

11 Min Read
Importance of AI in Success of Digital Transformation Strategy
Artificial IntelligenceDigital Transformation

Importance of AI in Success of Digital Transformation Strategy

Digital Transformation is a topic of survival. Consumers want interactions that are better and easier, and they won't hesitate. Your…

7 Min Read
Small logos Small logos

© 2023 All rights reserved. The CEO Views

  • About Us
  • Privacy Policy
  • Advertise with us
  • Reprints and Permissions
  • Business Magazines
  • Contact
Reading: 3 Ways to Better Understand Clients in Digital Transformation
Share

Removed from reading list

Undo
Welcome Back!

Sign in to your account

Lost your password?