A newsletter template is usually an already formatted document containing all the elements of a standard newsletter; it can be used as a reference for creating another one, or simply to save time.
Here are 14 smart ways to use a newsletter template:
1) Keep track of past newsletters
If you need to keep track of the content you produce in your newsletter, this is one way to do it. This way you will have a quick reference on what topics were covered and how many times or you can even customize the document for an email blast whenever needed.
2) As a basis for a new newsletter
If you need to create a new template from scratch, using a newsletter template will save you a lot of time. It includes all the common elements of a standard newsletter, so you can focus on developing new content without worrying about where to place it or how it should look.
3) Identify what worked and what didn’t work in the previous email newsletter
If you are interested in tracking your newsletters, templates can help you easily identify which topics were more popular and what didn’t work as you expected. You may also see the common writing mistakes or content errors, so those can be fixed before they become a problem in future newsletters. Try to work with a letterhead template that you can use in your future mailings.
4) Customize previous templates
You don’t need to create a brand new template every time; if you are satisfied with your previous free newsletter templates, you can simply customize it for a new purpose. For example, if the topic is about professional development, you may want to focus on different skills in every newsletter you publish.
5) Save time when typing up articles
If you struggle to write articles for your blog or website, but still want to share valuable information, consider publishing them in your newsletter. You get to choose the authors and you can get more written content for your subscribers without doing all the work yourself.
6) Reach out to new contacts
If you struggled with building relationships in the past, consider using a template to reach out to potential partners or sponsors. The majority of contacts you need for your newsletter in email are already included in the template, so you can get started right away.
7) Show off what works
If you want to show potential clients or sponsors that your newsletter has high traffic and an engaged audience, use a template to create one for them. This way they will get to see what kind of newsletter you produce and how it looks, so they will be able to better understand your potential value for them.
8) Understand what needs more attention
If you want to measure the performance of your articles or topics, use a template as an example of how to do it. This way you can see which articles were most popular with subscribers and you can either focus more on those topics or simply write more articles like them.
9) Prepare content faster
If you need to prepare your newsletter quickly but still want the quality to be high, use a template as a starting point. You can then edit and adjust it as needed instead of spending hours creating something from scratch.
For more newsletter examples and designs, visit Venngage.
10) Show off what’s possible
If you are new to creating newsletters, consider using a template to show your skills. It is better than no content at all and it can even help you generate some positive feedback in the beginning.
11) Share your newsletter design on social media
If you struggle with getting people to share your content, consider using a template with pre-made social sharing buttons. Your subscribers will see them and may be more willing to help you spread the word when they know what kind of effort went into creating it.
12) Save time when uploading
If you deal with multiple accounts or websites, using a newsletter template can save you time when uploading your content to all of them. This way the fields are already filled in and your images are selected for you, so all you need to do is simply adjust the text to fit each account.
13) Use it as a gift
If you need to create a gift for someone, consider using a template. You can modify the text and design to suit your needs. Don’t forget to include an article or two that you know will interest them, but don’t be afraid to add some of your own personal thoughts as well!
14) Make your newsletter more useful
If you struggle to find relevant articles or just want an easy way to add some extra information, consider modifying the template. You can add all sorts of details such as relevant books, interesting facts, and even helpful tips.
Newsletters are a great way to engage with the audience of your website or blog, but creating them can be quite time-consuming. Fortunately, there are many things you can do if you simply have access to a template. Use it as a starting point for your content and adjust everything else to suit your needs. If you want even more tips on how to use a newsletter template read this post.